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The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization business. I could honestly say it is among the greatest things I've ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things that has happened to me. So here's the short list of what I've learned as its first director, CEO and adviser.
Constantly be Prepared to Socialize
Stories, case studies, experiences, effects -- these would be the stuffs of their future. There are tons of theories, tons of how-to's, tons of sales talk in our day and age. Stories hold huge weight in pinning down a potential customer to a purchase.
Exterior of a revenue standpoint, story-telling in your circle of friends can make a huge impact in rippling out your company to other people. My very first enormous client (that's still my customer so far) came from a short chat while riding the train on my way for my afterward day task. We weren't really close. I told him that I was into SEO and shared its own worth and also what it did for my own website. He said that he would refer me.
Turns out that he did. I got to close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid per hour. While it might be true that everything you understand is well worth every penny to what you're charging, free consultations build trust. More frequently than not, it's let me get the entire enterprise.
Clients appreciate the small things. They also feel much more secure once you give them more information about what they're getting into and what they would like to understand about other facets of online marketing. You can leverage on providing them what they need to understand instead of telling them vague generalities about the industry.
I have a customer today that signed up together for their main product's SEO and signed up by the following search engine optimization company for their new product's SEO. They wanted to find out who is the better SEO services provider. While I'm readily 60 percent more expensive in my monthly retainer than another search engine optimization firm, I gave out free consultations to the operator.
"Call me anytime in case you want anything -- except for money." , I said. And he did. He telephoned bling smartphone case up to wake up me often times (I sleep and wake up late while he is an early bird). However, it was all worth it.
The whole company is currently given to us and we're simply waiting for the purchase of the other (much cheaper) SEO firm to perish. I do not know if they're doing a fantastic job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't Be Scared to Jack up your Cost
You have to understand that SEO particularly here in the Philippines is still known as 'new' by most firms. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' and also a free market ensures that the price range is mad.
There are businesses offering SEO for as low as $300 per month. And yes, they claim that it's white hat -- together with all of the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in a month.
When I read Seth Godin's Linchpin, I understood the value of pricing. Louis Vuitton can afford to charge that much because they're all because of quality and exclusivity. I want to be a business like this. That's 1 reason why people give customer exclusivity to their niche/industry. And we also charge premium for it.
Businesses can butt-heads on lowering prices. It may be the weapon of choice for most SEO firms. The clients win and the search engine optimization business loses.
My weapon of choice is raising the standard of our services and building a new. That way, pricing is both secondary and I'm very satisfied with the few really good customers I have.
Think like Louis Vuitton. Win.
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How to Start an SEO Company with NO Technical Skills.
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Also watch bill from former elephant handler that was making $19k annually to $3k in 1 week. https://youtu.be/R4uWUvTiI8k
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